lucalocci

is a graphic designer focused in visual identity and motion design. With studies in Architecture and Visual Communication at IUAV Venice, he has worked since 2020 on identities, posters, editorial plans and digital content for brands and collectives.

Now based in Udine
for info & contact dm in lucalocci06@gmail.com

Teo 30bianco

A minimal poster celebrating Matteo’s 30th. The name is reduced to “teo” and mirrored with “30,” where the ‘3’ uncoils like a serpent to connect type and numeral. The composition relies on strict symmetry, negative space, and precise rhythm. Printed on holographic double-sided adhesive paper to create a translucent, iridescent finish that shifts with light.

Gio.Vale.Diegobianco

A triptych of posters for a techno celebration of three friends—Gio, Vale, and Diego. Each piece centers on a translucent, glass-like initial (G, V, D) rendered with surreal depth. A shared grid and typographic system unify the series, while distinct colorways personalize each subject. Designed for print and adapted to digital and motion, the set balances minimal structure with a luminous, club-inspired atmosphere.

PDR25bianco

Merch identity for Palio dei Rioni 2025, Codroipo’s flagship basketball event since 1972. The system celebrates community and rivalry between the four districts—North, East, South, West (NESW)—reimagined as near-mythic champions: the Viking, the Penguin, the Frog, and the Sheriff. We designed graphics for the T-shirt, stickers, Clipper lighters, and water bottles, produced and sold for charity.

Atrio Collettivobianco

A visual identity for Atrio, a collective named for a shared threshold. The initials A and © merge into an open bracket that acts as logo and framing device, introducing artworks across posters, motion, and digital. The system is minimal and modular: typography and spacing let the bracket “open” each piece, centering artists rather than branding. A welcoming portal – part mark, part stage – that curates presence while leaving space for individual voices.

CBC Nightbianco

Poster for the 2022 Fiera di San Simone in Piazza Libertà, Codroipo. The palette—green, white, red—echoes the city’s “Quadruvium” coat of arms. “NIGHT” is built from strict geometric modules, a visual stand-in for the square’s civic order. Counterbalancing it, the CBC (Codroipo Beat Community) logotype flows in curved, techno/house lines, disrupting the square’s austere and fascist rhythm while seamlessly locking into the grid. Municipal identity meets club culture in a single, unified mark.

Genny Archivebianco

A handcrafted editorial archive of Genny’s prints and materials for Giulia De Cecco’s Fashion Communication MA at IUAV Venice. The thesis spans three volumes: a narrative book, a visual concordance mapping image relations, and a compact index. A transparent plastic wraparound cover, tied with a home-made cord, encloses the set. The project also includes a poster and an explanatory video visualizing the connections across images.

Moretti.Studiobianco

Rebrand and website layout for Moretti Studio, an architecture practice in Codroipo (Udine). The identity is minimal: a monogram fusing “s” (studio) and “m” (Moretti). The monogram’s parallel stems form a modular unit that scales into patterns and a navigational index across the site. Clean typography and whitespace let projects lead, while the SM device provides rhythm and wayfinding.

Sari'sbianco

A fluid logo for Sari’s Studio, the independent crochet brand by Sara Mainardis. Inspired by the colorful, ever-changing nature of her work, the mark draws a sinuous line that echoes interlaced crochet crossings. The wordmark’s flowing rhythm mirrors hand-made movement while staying clean and legible.

MEP Baumabianco

Brand video for MEP at Bauma Munich 2025 (Italian manufacturer of rebar-processing machinery—cutting and bending systems for reinforcing steel). Created with PM2, “Shaping What Matters” translates the idea of giving form into motion: typographic elements are bent, cut, and assembled to express core values. The video’s rhythm follows production flow, while the red/white/black palette anchors the stand’s screens and graphics.

AKU Rebranding Logobianco

Motion pieces created with PM2 to present the early steps of AKU’s rebranding (outdoor footwear brand). The redesign rationalizes proportions using golden-ratio geometry to improve optical balance and legibility. We also removed the enclosing parentheses to open the mark, reduce visual clutter, and solve product-application issues across uppers, labels, and packaging.

Doimo Spain Showreelbianco

Compact showreel for Doimo Cucine Spain’s social editorial plan, summarizing monthly content published across LinkedIn, Instagram, and Pinterest. Doimo’s style is clean and minimal, using dark and grey tones for the 2025 plan, spanning product shoots, interviews, video features, and fair coverage including Salone del Mobile Milano.

Doimo Madebianco

Brand film for Doimo Cucine, created with PM2. “MADE” frames the fusion of Mastery and Design—craft know-how and design culture. The narrative contrasts voids and solids, using a recurring square as the intersection point. Clean, geometric compositions and measured pacing echo Doimo’s aesthetic, while type and motion underline precision and materiality.

Respectbianco

Animated music video for DJ Christian Bonori (2020), created in the context of Black Lives Matter. Entirely hand-illustrated and animated frame by frame, with post in After Effects. Voice by Remi Veronica. The piece intercuts abstract sequences with direct symbols to depict the struggle for Black rights, channeling themes of respect, freedom, and solidarity.

Capricciobianco

Logo and menu design for Bar Capriccio. The mark exaggerates and warps the letter “a” to embody capriccio – a whimsical, stubborn impulse – turning a typographic quirk into identity. The menu is built as layered sheets in different sizes by category, stacked and anchored by a custom-cut wooden base.