AKU's Rebranding
2024
Motion
Description
Motion pieces created with PM2 to present the early steps of AKU’s rebranding (outdoor footwear brand). The redesign rationalizes proportions using golden-ratio geometry to improve optical balance and legibility. We also removed the enclosing parentheses to open the mark, reduce visual clutter, and solve product-application issues across uppers, labels, and packaging.
AKU's Rebranding
2024
Motion
Description
Motion pieces created with PM2 to present the early steps of AKU’s rebranding (outdoor footwear brand). The redesign rationalizes proportions using golden-ratio geometry to improve optical balance and legibility. We also removed the enclosing parentheses to open the mark, reduce visual clutter, and solve product-application issues across uppers, labels, and packaging.
© 2025. Luca Locci. All rights reserved.
© 2024. Luca Locci. All rights reserved.