Mep Bauma Video Identity

2025

Motion / Art Direction

Description

Brand video for MEP at Bauma Munich 2025 (Italian manufacturer of rebar-processing machinery—cutting and bending systems for reinforcing steel). Created with PM2, “Shaping What Matters” translates the idea of giving form into motion: typographic elements are bent, cut, and assembled to express core values. The video’s rhythm follows production flow, while the red/white/black palette anchors the stand’s screens and graphics.